Local buying and selling apps, such as “Haraj”, have revolutionized the way people interact with local markets. If you are considering designing a similar app, there are several factors to consider to ensure success. In this article, we will look at how to design a successful application like “Haraj” and the most important features that must be included to attract users and ensure their satisfaction.
Steps to design a successful application like " Haraj”
1. Market study and target group identification
Before you start developing the application, study the market and understand the needs of the target group. Be sure to analyze competing applications, understand their strengths and weaknesses. This study can include aspects such as the quality of the most popular advertising, user behavior, and market prices.
2. Choosing the right technology
Using modern technologies such as Flutter or React Native to develop an application compatible with both Android and iOS ensures superior performance and a smooth user experience. In addition, a powerful database and a high security system should be used to protect user data and ensure upload speed and responsiveness.
3. User interface design and user experience (UI/UX)
The user interface should be user-friendly and attractive. Focus on providing a smooth and streamlined user experience to ensure users stay on the app and increase their loyalty. This can be achieved through modern and intuitive designs, providing clear and easy paths to navigate between pages and ads.
The 10 most important features that should be included in an application like " Haraj”
1. Account registration
Provide multiple registration methods such as email, phone number, or social media accounts for easy access. In addition, login options can be added via Google or Facebook accounts to make the process easier for users.
2. Browse categories
Categorize products and services into clear categories to make it easier for users to find what they are looking for quickly. Subcategories can also be added to increase accuracy in the search.
3. Advanced Search System
Providing an Advanced Search feature with the possibility of using filters to select results based on location, price, category, and others. Voice search can also be added to improve the user experience.
4. Featured ads
Providing the opportunity for sellers to pay an additional fee to mark up their ads and increase their visibility. Premium features can include options such as highlighting the ad in color, placing it at the top of the list, or making special offers to premium sellers.
5. Instant messaging
Enable users to communicate directly via instant messaging to negotiate and inquire about products. This feature can include the ability to send photos and videos to facilitate the negotiation process.
6. Instant notifications
Send instant notifications to users about new offers, Messages, ad updates. These notifications can be customized based on users ' preferences to ensure that they are useful and unobtrusive.
7. Rating and review system
Allowing buyers to leave ratings and reviews for sellers, which enhances the credibility of the application and increases trust among users. The ability to respond to reviews can be added to enhance interaction between sellers and buyers.
8. Electronic payment
Support for various electronic payment methods to facilitate the purchase and payment process via the application. Cash on delivery options can also be included to meet the needs of all users.
9. Location maps
Integration with Google Maps to easily locate products and services and display them to users. This feature can include setting the approximate distance between the seller and the buyer to facilitate deliveries.
10. Multi-language support
Providing the application in several languages to expand the user base and target different nationalities. Simultaneous translation options for chats between users of different languages can also be included.
Additional tips for the success of your application
1. Data analysis
Use data analysis tools to understand user behavior and continuously improve the app experience. These tools can include Google Analytics or Firebase.
2. Provide excellent technical support
Provide continuous technical support via live chat, email, or phone to ensure that any problems faced by users are resolved quickly and effectively.
3. Continuous improvements and updates
Work to improve the application regularly and add new features based on user feedback and changing market needs.
Conclusion
Designing a successful application like "Haraj" requires careful study and good planning to ensure that users ' needs are met and to provide a smooth and attractive experience. By following the steps mentioned and including the basic features, you can create an application that meets the expectations of users and contributes to the success of your business.
If you are looking for a reliable partner to develop your application, “Sahl solution for information technology” offers you innovative technical solutions and the necessary support to achieve your vision. Contact us today for a free consultation and integrated application development services that guarantee you success in the Saudi market.
Are you ready to start your journey to create a successful app Contact us now to help you achieve your technical goals efficiently and professionally.
